︎︎︎006: YARD SHOP︎︎︎
AXW Design was given the oppurtunity to work on a live brief for Wray and Nephew, curating a design celebrating 60 years of Jamaican Independence for a new bespoke capsule collective as part of the Yard Shop evolution. The campaign titled Jamaica 60: A Love story aims to explore and celebrate Jamaican culture, the cultural significance of the iconic white rum itself and the people who give life to this iconic liqour. This project is in collaboration with Nottingham based Independant Menswear and streetwear brand and creative studio Mimm.Previous collaborations include brands such as No Signal and Rap In Paper.
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100% of profits made from sales of the garments are donated to a community cause in Jamaica, keeping the people of Jamaica at the heart of this campaign and its collective.
100% of profits made from sales of the garments are donated to a community cause in Jamaica, keeping the people of Jamaica at the heart of this campaign and its collective.